3 Factors that Determine the Success and Effectiveness of Product Packaging
Packaging plays a vital role in our lives; not only does it help products maintain their characteristics and enables businesses to achieve their desired sales. Why can we assert this?
Packaging is our direct representative that convinces customers to choose our products. They attract them and stimulate their shopping needs. And a question arises as to how we can have packaging that meets all standards and is effective.
The following article will teach us about the factors that make up the optimal product packaging. At the top of that factor is quality.
Factor 1: Choose a suitable quality packaging type
Most of us have the misconception that design is more important than packaging quality. This is a mistake because poor packaging leads to poor quality of the product inside, shorter shelf life, and difficulty for businesses to achieve their desired consumption rate. In addition, when using low-quality packaging, the image and printing are blurry and less sharp, making the product less attractive than expected. If possible, you should choose high-quality plastic or composite packaging because they are durable and safe for users.
Factor 2: The design must be consistent
One of the reasons our packaging is inadequate is its lack of consistency. First, the packaging must have a unique image that attracts and reflects the product’s main features, and there must be a connection between the old and new products. In one year, we can change many types of packaging for the same effect, but it should not be entirely new; on the contrary, there should be a connection between the old and the new. There are three benefits to designing packaging in this way: building trust in new products, creating diverse product characteristics, and creating unique features. Therefore, we must choose and plan carefully for each design to achieve the best results when designing product packaging.
Factor 3: Convenience
The packaging size is significant as it affects the convenience when displaying or using it. For example, you can pay attention to the extent to fits in the refrigerator without taking up too much space or to display easily without worrying about it falling over. Many packaging also comes with added hooks for convenience in hanging… Therefore, you can create this difference to help customers feel more convenient and excited.
With over 6 years of experience in paper packaging and establishing a reputation on the market, Hoang Vuong paper packaging company is proud to be a private packaging business in Vietnam that has accompanied many large brands both domestically and internationally.
- Address: 10/6C 10th Street, Binh Hung Hoa A Ward, Binh Tan District, Ho Chi Minh City
- Phone number: 0908.863.965 (Mr. Le Hong Son)
- Phone: 028.62696129 – 028.22481926
- Fax: 08.62696032
- E-mail: firstname.lastname@example.org
- Website: www.hopcungcaocap.vn
- Fanpage: Hoang Vuong Paper Packaging Co., Ltd
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