8 tips for designing impressive packaging

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Eight Tips for designing impressive packaging

Hopcungcaocap – Your business has developed a high-quality product line and is eager to introduce it to customers. However, you know that heavyweight competitors are always in the market, so to compete, your business needs high-quality products with unique packaging designs that effectively convey your message! Here are eight tips that Hoang Vuong Paper Packaging reveals to you, hoping you will have the most competitive products in the market!

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1- Emphasize simplicity

Recently, customers have been “suffocated” by being overwhelmed with too much information and product images, so they cannot remember anything. Therefore, keeping the design simple will make your product memorable and impressive and deliver the message more effectively!

Note that simplicity does not mean being sloppy. The design must still include all necessary information. Otherwise, it will create a “flimsy” feeling.

2- Have creative thinking

Creativity seems to be the top factor in design. Creative thinking in patterns, lines, colors, and information structures will bring uniqueness and prominence to the product. Sometimes, customers buy products just because they like the design on the packaging. There are many tools to support you in graphic design, so feel free to unleash your creativity to create the most valuable products!

3- Create a Mystery

Don’t show off everything immediately; that’s the key to stimulating everyone’s curiosity.

Some fruit juice products today excite customers by intentionally not printing logos on the outside, making customers curious about which company produces this product. That is the business’s success in stimulating customers to learn about their products.

To do this, your product must be eye-catching, unique, attractive, and mysterious by using all your creativity and stepping out of old habits and thought patterns. Not every fruit juice has to have a picture of fruit on it.

Thiết kế bao bì độc đáo

Product with mysterious and artistic design for fruit juice.

4- Design product packaging with long-lasting value

A product with quality, aesthetically pleasing design, and eco-friendliness contributes to human values. This is an innovative and appropriate strategy to make a good impression on customers and maintain a long-lasting presence in the market.

For example, instead of using plastic bags, consider eco-friendly kraft paper bags that are safe for human health and bring profound meaning to the world.

5- Provide value for customers

A product that satisfies customers gives them values and solutions to improve their lives. The packaging should reflect this great feature so all customers can experience it.

For instance, a company specializing in designing household products for mothers and babies aims to marketers to make delicious pizza and allow children a fun experience. This company has expressed this message and idea on the product packaging to bring practical benefits to mothers: while making pizza, the product packaging can be opened and used as masks of natural animals such as horses, monkeys, hippos, zebras, etc. This packaging design is also safe for health and eco-friendly, made from 100% recyclable materials.

Thiết kế bao bì mang lại nhiều giá trị cho khách hàngExample of pizza packaging design made from natural materials.

6- Designing sustainable and distinctive packaging

The use of plastic bags and single-use packaging by many brands has invisibly turned our earth into a vast “garbage dump.” Aware of this issue, many businesses have researched and developed packaging made from recyclable and environmentally friendly materials. These could be creative paper cups or paper bags with innovative designs. Even many coffee brands have designed cups that can be used to grow plants and decorate living spaces.

Design of a cup that can grow plants.

7- Building a meaningful story

A product will no longer be lifeless if you build a meaningful and profound story around it.

It could be the story of the brand’s journey from its inception to the present day. It could also be the story of a character with significant influence or who awakens customer love and compassion, closeness, and care from customers toward the product and the brand. Sometimes, we support or boycott a brand not because of the quality of the product but because of the story surrounding it.

8- Choosing eye-catching and impressive colors for packaging

Vision is an essential communication tool to the brain and controls our actions. Therefore, when identifying potential customers, please choose the most appropriate colors to impress them.

For example, for candy products for children, a design with bright, lively, and cheerful colors is essential. Products for high-end customers should choose sophisticated, modern color tones.

Hoang Vuong Paper Packaging hopes that after learning the eight secrets to designing beautiful and impressive packaging, you will have many new ideas to create unique products. Or you can use the eight secrets to evaluate the packaging design and production unit design samples.

Please get in touch with us if you want to have the most satisfactory product packaging designs!


With over 6 years of operation in the paper packaging industry and a reputation for brand credibility in the market. Hoang Vuong Paper Packaging Co., Ltd is proud to be a private packaging business in Vietnam that has accompanied many large domestic and foreign brands.

  • Address: 10/6C 10th Street, Binh Hung Hoa A Ward, Binh Tan District, Ho Chi Minh City
  • Phone number: 0908.863.965 (Mr. Le Hong Son)
  • Phone: 028.62696129 – 028.22481926
  • Fax: 08.62696032
  • E-mail: havupackage@gmail.com
  • Website: www.hopcungcaocap.vn
  • Fanpage: Hoang Vuong Paper Packaging Co., Ltd

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