Bluemarlin designs packaging for new Sanex Dermo Maximum Protection antiperspirant

Design agency Bluemarlin has worked on the packaging for Sanex Dermo Maximum Protection 96 Hours Solid Stick Antiperspirant, a new addition to the Sanex Dermo range.

The brief was to create a brand design that resonates with consumers dealing with extreme perspiration and celebrates the product’s technological innovation.

Gareth Roberts, Associate creative director, Bluemarlin.

“The challenge was to communicate the product’s extreme efficacy in a way that is both reassuring and consistent with the brand’s established identity.”

The agency incorporated biotechnology elements and performance-driven aesthetics such as meshes, grids, scientific icons and silver.

He said the final design balances Sanex’s gentle, skin-safe identity with the need to communicate intense protection.

Salome Jeune, brand director, Sanex Equity, said:

“Bluemarlin’s innovative approach allowed us to explore new dimensions of personal care design, particularly in addressing the integration of technology in everyday life. In the final bundle expression, Bluemarlin showcased its commitment to pushing creative boundaries while staying true to our brand’s essence.”

Source: packagingnews