Important criteria for professional and effective printing design
Printing design is a job that is increasingly receiving attention from individuals and businesses. But do you really understand this job as well as the essential things related to it? In this article, let’s explore the critical criteria in professional printing design and current printing design services!
These are the requirements that demand expertise, so we need to meet the following criteria that reflect professionalism:
- Time: fast design, accurate printing, time-saving, on-time delivery.
- Content: the business provides ideas, the design unit creatively realizes those ideas, adhering to the content and requirements.
- Quality: beautiful, unique, creative, stylish, personalized, and various products.
Printing design is a job that is increasingly receiving attention from individuals and businesses.
In addition, the purpose of design and printing is to build and develop the brand of the business, including:
- Creating publications for PR for the business.
- Connecting customers and businesses.
- Increasing sales for the business.
- Creating the uniqueness of each business, thereby asserting the position of the business in the market.
Current printing design services
Based on the function of the product, design, and printing services are divided into the following categories:
- (1) Logo (the main symbol of the brand)
- (2) Office product set (name card, letterhead, envelope, etc.)
- (3) Marketing product set (brochure, leaflet, catalog, poster, website, etc.)
- (4) Product packaging
1. Logo design, label, and decal printing
Logo design and label printing help businesses establish their brand, allowing customers to recognize the business through its product logo.
Decal label printing is often used on packaging and bottles. The decal label contains product information such as ingredients, usage instructions, etc. Decal printing is available in various materials, such as paper decals, plastic decals, silver foil decals, pearl decals, waterproof decals, and thermal transfer decals.
2. Office stationery set (name card, letterhead, envelope, etc.)
If a logo is the face of a brand, then a name card is the means of communication for the business. Therefore, designing and printing name cards and envelopes for each business should be done clearly, uniquely, and memorable.
Various types of paper can be used to print name cards, such as Couches (C) paper, Ford paper (Off paper), Bristol paper, and Conqueror paper.
3. Marketing product set (Brochure, leaflet, catalog, poster, website, etc.)
Brochures, leaflets, catalogs, posters, websites, etc., are marketing product sets. These products are usually used to introduce products to customers directly and indirectly. Therefore, designing and printing these product sets always requires creativity, vivid images, attracting everyone’s attention, and conveying the business’s message to customers.
4. Packaging design – paper bags – paper boxes
There are thousands of products on the market, such as packaging, paper bags, and paper boxes. These products are printed on paper, using mixed colors, metallic colors, embossing, etc., to create aesthetic value and diversity in product design.
5. Designing and printing calendars
Every year, during the Lunar New Year, each business takes the opportunity to express gratitude to their customers by gifting them Tet calendars. Designing and printing these calendars requires attention to detail regarding content, layout, and color.
Designing and printing these calendars requires attention to detail regarding content, layout, and color.
5.1 The process of designing Tet calendars includes:
(1) Surveying and understanding the target customers => (2) Generating design ideas => (3) Sketching the draft design => (4) Creating the final design => (5) Approving the final design.
5.2. Printing process for lunar new year calendars
(1) Print the approved design sample => (2) Apply for publishing license => (3) Print final product => (4) Deliver the product.
These are the details about the purpose, standards, and printing design services. We hope this article is somewhat helpful to you in your quest to learn about this profession.
Currently, there are many design and printing services available. You should choose a professional design and printing company with a reasonable price and a transparent printing process to produce high-quality products that achieve a “perfect 10” in terms of quality!
HOANG VUONG PAPER PACKAGING CO., LTD.
With over 13 years of experience in the paper packaging industry and having established a reputation for our brand on the market, Hoang Vuong is proud to be a private packaging enterprise in Vietnam that has worked alongside many large domestic and foreign brands.
Hoang Vuong always accompanies our valued partners on their journey to find creativity and innovation that sets them apart. Your success is our achievement and motivation to continue to be even more creative and professional.