Why is Color a Prerequisite Factor Directly Affecting Customer Buying Behavior?
Why is Color a Prerequisite Factor Directly Affecting Customer Buying Behavior? In the retail industry, shopping is the art of persuasion. Although many factors influence what and how customers buy, a great deal is hinged on visual cues, and the most potent and persuasive visible line is color. When marketing a new product, it is essential to know that…