The best time for businesses to change their product packaging design
1. Changing product packaging design when wanting to create an impression with a new product line
Every time a new product is launched, you are busy with advertising campaigns and media attention to capture public attention. However, that becomes meaningless if your product is not wrapped in unique and impressive packaging designs.
High-quality paper packaging is always the most innovative and effective investment. They provide short-term profits by selling more products, generating revenue, and creating a brand identity in customers’ hearts, keeping them loyal to your business’s products.
Create a breakthrough with unique and timely packaging designs for new product lines, but don’t lose the brand’s identity. Change the necessary details to create highlights for your new packaging design. You will capture public attention for the first time with a unique, impressive, and eye-catching packaging design.
High-quality paper packaging products are always the most innovative and effective investment.
2. When you need to emphasize the advantage over the old product version
Your product is constantly being improved to bring the best quality to customers, but if the packaging is not improved, will anyone know about the innovation in your product quality?
Design a completely new packaging or make changes based on the advantages over the old product version to make customers see the uniqueness of the new product and continue to choose it. This is also a way to attract customer attention, make them feel they are experiencing the latest, highest quality product, and show the business’s concern for customer needs.
Note that in the process of designing new packaging, you must always pay attention to the advantages of it compared to the old product line so that customers can see the benefits that the new product line brings and thus decide to choose the product.
Design a completely new packaging or make changes based on the advantages over the old product version.
3. When your business strategy changes
When your business strategy changes, you should also consider changing the packaging design to create consistency in your company’s business strategy.
Consider if your product has been carefully researched and innovated regarding quality, flavor, color, or final evaluation. Still, the old packaging design remains unchanged. Will anyone know about the changes and accept buying your product at a higher price? Innovating the packaging design when a new business strategy is launched is necessary so that customers can recognize and evaluate the changes and advantages of the new product line compared to the old one and then confidently choose to buy your product at the price you offer.
Innovating the packaging design when a new business strategy is launched is necessary.
4. When the packaging is similar to that of another brand’s product
No business wants customers to confuse their products with those of other brands. Therefore, they always strive to innovate the design and quality of their products, making them unique and leaving a deep impression on customers.
However, it would be unfortunate if your product inadvertently had details similar to your competitor’s. Customers will then have difficulty distinguishing who you are and may not be impressed with your product, or worse; they may mistake it for your competitor’s. This difficulty in differentiating the product creates an unpleasant and annoying feeling for customers, and they will likely skim over your product in a moment without thinking twice.
If you notice similarities between your product’s packaging and your competitor’s, take the initiative to change the design. Additionally, research and innovation to make your packaging stand out, be creative, and be unique.
If you notice similarities between your product’s packaging and your competitor’s, take the initiative to change the design.
5. When you realize your product packaging has become outdated
You may think that the paper packaging you have been using for years is truly outstanding and attracts customers without needing improvement. However, life operates continuously, and there are always constant changes; the lifespan of a packaging design cannot last too long, so you need to constantly change and renew it to fit the current situation and attract many customers.
Customers will not be satisfied and will not choose your product if you keep the same packaging design for many years. They will evaluate your product as lacking creativity, out of fashion, and slow to progress. Don’t let these user reviews affect the brand’s reputation you have built for so many years, nor let these reviews turn users away from your product.
It can be seen that product packaging design is one of the relatively essential stages directly affecting customers’ shopping psychology and the business’s benefits. Your product packaging must continually be improved and creatively designed to satisfy customers—study carefully the necessary cases for changing packaging design to make the wisest decision for your business.
HOANG VUONG PAPER PACKAGING CO., LTD.
With over 10 years of operation in the paper packaging industry and having built a reputation for its brand in the market, Hoang Vuong Paper Packaging Company is proud to be a private packaging enterprise in Vietnam that has accompanied many large brands both domestically and internationally.
Hoang Vuong Paper Packaging Co., Ltd. always accompanies your company on the journey of seeking creativity and innovation. Your success is our achievement and motivation to continue to be more creative and professional.