The packaging industry in the Vietnamese Market – opportunities and challenges
Packaging plays an extremely important role in the development of the current market. With the same type of product, the same function, and the same composition, the product with a more attractive packaging is usually bought more. Consumers may not even care about the components listed on the packaging. It can be seen that packaging has a significant influence on consumers, and product manufacturers are starting to pay more attention to this issue.
Packaging plays an extremely important role in the development of the current market.
Since joining the international market, goods in our country have become increasingly diverse, and every manufacturer wants to attract customers to their products. This has created an invisible wave of competition in packaging design. And in fact, that decision has proven to be very wise.
Many businesses have increased their product consumption by simply changing their product packaging to beautiful and complex packaging designs. Many businesses have reported that packaging has contributed to increasing their product consumption by up to 2.6 times and accounts for up to 45% of sales. This is a significant number and the packaging market in Vietnam is considered one of the most potential and vibrant markets today. However, up to this point, the packaging industry in our country has not developed according to its true potential.
The packaging industry in our country has not developed according to its true potential.
Most of packaging production companies still have inadequate infrastructure, and outdated machinery, and mainly rely on manual labor. This has resulted in substandard finished products. Additionally, the production process is not professional, with low productivity, and does not fully meet market demand.
Most local packaging companies still have inadequate facilities and machinery.
Currently, only a few packaging companies meet the required standards, those that have received investment from foreign companies. In addition, local packaging companies face significant competition from imported packaging products from many other countries.
Future development trends
Local packaging companies face significant competition from imported packaging products from many other countries.
In the face of intense competition, companies need to work more closely together while simultaneously promoting future reform of the production process. This requires the support of financial agencies and the State. With nearly 1000 packaging companies, this number is sure to increase in the future while also developing strongly in terms of quality and quantity of services.
With over 10 years of operation in the paper packaging industry and having built a reputation for its brand in the market, Hoang Vuong Paper Packaging Company is proud to be a private packaging enterprise in Vietnam that has accompanied many large brands both domestically and internationally.
Hoang Vuong Paper Packaging Co., Ltd. always accompanies your company on the journey of seeking creativity and innovation. Your success is our achievement and motivation to continue to be more creative and professional.