What should be considered for high-quality label printing?
Label printing is considered a low-cost marketing method that brings high effectiveness to businesses. A product with a beautiful and clear label with detailed information will make customers trust and choose it. So, what should printing companies pay attention to having products with beautiful and high-quality labels?
Labels are a brand image
Why should you print labels for your products?
Before we explore essential considerations for printing beautiful and high-quality product labels, let’s first understand what labels are and why businesses should print them for their products.
Labels are a type of paper with complete information and eye-catching images of products used to stick on the packaging, boxes, bags, etc.
Labels help customers recognize information about products and significantly impact purchasing decisions.
According to consumer behavior research, products with beautiful and eye-catching labels are more likely to catch customers’ attention and be chosen over other products with the same price and function but less attractive labels.
Labels are also a way for businesses to prevent the risk of other units counterfeiting their products, affecting their credibility and brand.
Products with beautiful and detailed labels will make customers trust, choose, and differentiate the business’s brand from other competing brands.
Therefore, labels are considered a cheap and highly effective marketing tool.
How to print labels?
The label of the product and packaging must be attached in an easy-to-observe position, and the label must fully and clearly display the following information:
- (1) Barcode, batch number
- (2) Production date, expiry date
- (3) Instructions for use
Each product needs to have a separate label, but they can be the same in terms of color, size, and specifications, such as:
- (1) Printing materials: using paper decals, milk plastic, transparent plastic, etc.
- (2) Designs based on customer requirements or proposed by the printing unit
- (3) Using offset printing, laser printing with 7 colors, printing on one side, etc.
- (4) Finished products must be processed with matte lamination, glossy film lamination, hot stamping, die-cutting, UV shaping, etc.
- (5) Using kraft paper, decal paper, or other types of paper depending on customer needs and product characteristics.
- (6) The label size can be flexible to fit the product size and ensure aesthetic appearance.
How to print labels?
To print beautiful and high-quality labels
To print beautiful and high-quality labels, pay attention to the following:
- (1) Color: It is the first aesthetic factor that customers come into contact with and evaluate. Beautiful, sharp, and impressive colors will create a good impression on customers. Typically, colors will be chosen related to the brand’s main color.
- (2) Images: Choosing meaningful and clear message images will help customers increase their recognition and have a better impression of the brand.
- (3) Font: Choose an easy-to-read, friendly font that is not too fancy.
- (4) Material: Careful selection of materials that match the criteria of the business is necessary. The material is also a significant factor affecting the quality and aesthetic of the label.
- (5) Label printing position: It can be in front, behind, right, left, or in the middle of the product, depending on the purpose of conveying the message and the (6) Business and brand information: It should be presented, with complete addresses, phone numbers, websites, etc., to build trust with customers.
Label printing may seem simple, but it is essential for businesses.
Therefore, focus on and invest in finding a reputable and high-quality design and label printing service to bring business efficiency and help businesses reach more potential customers.
With over 13 years of operation in the paper packaging industry and having built a reputation for its brand in the market, Hoang Vuong Paper Packaging Company is proud to be a private packaging enterprise in Vietnam that has accompanied many large brands both domestically and internationally.
Hoang Vuong Paper Packaging Co., Ltd. always accompanies your company on the journey of seeking creativity and innovation. Your success is our achievement and motivation to continue to be more creative and professional.