Why is Color a Prerequisite Factor Directly Affecting Customer Buying Behavior?
In the retail industry, shopping is the art of persuasion. Although many factors influence what and how customers buy, a great deal is hinged on visual cues, and the most potent and persuasive visible line is color.
When marketing a new product, it is essential to know that customers often place color and appearance above other factors like sound, smell, and texture. To learn more about the psychology of color and its impact on buying decisions, let’s take a look at the infographic below: